Lateral Thinking Essay Example

Lateral Thinking Essay Example Lateral Thinking Paper Lateral Thinking Paper 1. Introduction As human beings, people have different ways of thinking. The way they think will influence their decisions. Nowadays, some people try to improve their potential to think uniquely. This type of thinking can be called Lateral thinking. This concept is very useful for people who are working in business organisation especially when they make a decision. This report will illustrate more about lateral thinking, the method to improve lateral thinking, and how to use this concept in corporate world. 2. Lateral Thinking There are three basics ways of thinking, which are logical thinking, common sense, and puzzles science. Logical thinking is where people do not over look to the reason why they consider thing as correct. For example, a car will not run without fuel and most people know it without comprehend this problem. The second basic method is common sense. In this method where people find solution for their problems based on their experience. The third method is Puzzles and science where people try to find solution for certain problem. (Mero 1990, pp. 11-36) Mero has overlooked a new method of thinking which called Lateral Thinking was first introduced by Edward de Bono. He stated that lateral thinking is the way of thinking which approach different principles and ideas (Lateral thinking 2006). An example to describe Lateral thinking: â€Å"You cannot dig a hole in a different place by digging the same hole deeper. † (de Bono 1992, p. 52) From this example, Edward de Bono emphasized that people should look at things from different alternatives and perception. Thinking of different alternatives will help people to eliminate conventional way of thinking and find new solution to their problems. (de Bono 1992, p. 53) 3. Lateral Thinking in relation with creativity and Innovation Altering concepts and perception lead people to think laterally. This changing process involves creativity to generate new ideas. According to De Bono (1992, p. 55) assert â€Å"The term â€Å"lateral thinking† is very precise. Lateral thinking is based on behavior of self-organizing information system. † Even though the basic pattern of lateral thinking is focusing on searching of perception and concepts, its still considers the shifting of its process. In other words, creative thinking is a process of finding new concepts and ideas to solve a problem. (de Bono 1992, p. 5) Characteristics of creative thinkers are innovative and creative, imaginative in problem solving, arranged mind, positive thinking, and hard working (Tanner 1992). The first characteristic is creative and innovative which means creative thinkers dislike of being stagnant and they will do creative act to make changes. Their creative way of th inking may contribute to the benefit of themselves and their community. Second characteristic is imaginative in the way of searching alternatives for problem solving, â€Å"They do not grab at the first idea to solve a problem but take the time to search for alternatives†. Third characteristic is arranged mind. At this point, creative thinkers will adopt the situation and try to get the idea from that situation. Fourth characteristics of creative thinkers is positive thinking, it means they see things even problems in positive way. The last characteristics is hard working which means creative thinkers always focus and concentrate their mind and put effort on their goal. (Tanner 1992) 4. Access to Understand Lateral Thinking There are several accesses to understand lateral thinking which are â€Å"reading materials, seminars and lectures, group and individual practice. (Bono 1971, p 158-163) Reading materials is the first access to understand lateral thinking, where people can find the information from book. However, there will be misunderstanding of this subject when people only read and try to understand from books. The second access is attending seminars and lectures which only cover the background of lateral thinking theory because seminars and lec tures only concentrate to one technique (de Bono 1971, p. 158). The last accesses that people can use are group and individual practice. According to De Bono (1971, p. 58), group practice will give pictures about lateral thinking methods. Moreover, people can learn lateral thinking by individual practice. â€Å"The purpose of individual practice in lateral thinking is to acquire skill and confidence in this type of thinking. † (De Bono 1971, p. 158) 5. Methods to Improve Lateral Thinking Nowadays, people have to improve their skill to think laterally. There are many methods to develop lateral thinking that were introduced by Edward de Bono. Particularly, this report will only concentrated on six thinking hats method and the creative pause method (Bono 1992). . 1 Six thinking hats method Six thinking hats method is â€Å"a model that can be used for exploring different perspective towards a complex situation or challenge. † (Bono 1985) The purpose of this method is to h elp individuals directly accept the difference point of view of one thing. Edward de Bono uses different colors to explain this method. For example, white represents objective facts, red represents justification, black represents logical negative views, yellow represents looks for benefit, green represents new ideas and blue represents organizer. Trained employees who attend this training wear one hat to put them selves in other person’s position. From this process, employees can learn to see one subject from different point of view. The advantages of this system can develop communication skill among the employees within organisation and help decision making. (de Bono 1979 and de Bono1985) 5. 2 The Creative pause method This method is the easiest way for people to train their lateral thinking skill. However, in order to make this method effective people should give special attempt and high commitment to learn the method. de Bono 1992) â€Å"The creative pause is an interruption in the smooth flow of routine in order to pay deliberate attention at some point. † (De Bono 1992, p. 86) When using this method, people will focus to some objects or problems and many questions will come into their minds which respond intention the situation that occur. For example, â€Å"Why we eat in the restaurant? †, â€Å"Wh y we do not eat at home? †, â€Å"How about if we do not eat anything tonight†. (de Bono 1992, p. 86) Motivation plays an important role in learning the method, when people have the right motivation it will give them benefits, and that is being able to think creatively. In addition, hope also gives a significant impact since there is a new possibility for a solution. (de Bono 1992, p. 87) As mentioned above, this method is the easiest way to learn lateral thinking; therefore it does not require any special system. De Bono (1992, p. 88) stated, â€Å"the main point of the pause is to give attention to something and to place that point in your mind as being worthy of attention. † To think creatively, people should think slowly in order to concentrate on particular point. For example, when drawing it is important to take time in order to get a good inspiration to be applied on the painting. (de Bono 1992, p. 88) People should understand the difference between creative pause and selecting important parts of the problem. Essentially, creative pause only concentrate in creating new idea about the problem. (de Bono 1992, p. 89) 6. Application of lateral thinking in Business Organisation Today, many large business organisations are trying to look at creative thinking method which founded by Edward De Bono. This method becomes famous in UK and many companies send their representatives to take advantage of this method. Several companies that have been applying lateral thinking within the organization are IBM, Federal Express and British Airways. Those companies are implementing the theory of lateral thinking by establishing program of thinking creatively and systematically using six thinking hats method which already explained above. (Evans 1994) Another company that has applied Lateral thinking is NDS (Norse Dairy System) which based in Columbus, Ohio. They were applying lateral thinking method by creatively made various types of ice-cream cones in 2003. NDS was the first ice-cream cones supplier that created cones in flavors, iced oatmeal cookies, and chocolate vanilla cookies covered with chocolate. That kind of innovation in the ice-cream industry was created by thinking outside the box because at that time, there was no other competitor who had the same innovation. (Be a Trend Setter 2003, pp. 6-7) Implementation of Lateral thinking in business organisation has made many companies succeed and become more effective and efficient. More over, the most important of applying this method is making modern corporate world more innovative and creative (Evans 1994). 7. Conclusion In conclusion, lateral thinking is very important for problem solving in modern world because with lateral thinking people can observe one thing in different perspectives and try to find new solution for the problem. The founder of lateral thinking, Edward de Bono, has made significant changing in corporate world which lead many organisations to be successful by implementing lateral thinking.

The Korean War Term Paper Example | Topics and Well Written Essays - 1500 words

The Korean War - Term Paper Example In 1945, following the surrender of Japan, American administrators divided the peninsula along the 38th Parallel, with United States troops occupying the southern part and Soviet troops occupying the northern part. The failure to hold free elections throughout the Korean Peninsula in 1948 deepened the division between two sides, and the North established a Communist government. The 38th Parallel increasingly became a political border between the two Koreas. Although reunification negotiations continued in the months preceding the war, tensions intensified. Cross-border skirmishes and raids at the 38th Parallel persisted. The situation escalated into open warfare when North Korean forces invaded South Korea on 25 June 1950. It was the first significant armed conflict in the global struggle between democracy and communism, called the cold war. After the Japanese defeat in 1945 Korea had been divided into the pro-Soviet North and the pro-American South. According to a post-war agreement , the division of Korea into the Republic of Korea (South Korea) and the Democratic People’s Republic of Korea (North Korea) was overseen by the United States and the Soviet Union. These two military occupation zones were later to be united into an independent country, but, because of the Cold War, that objective proved unachievable for tensions between North and South Korea started to grow as the Cold War intensified. North Korean army crossed the border between the two rivals, and invaded South Korea. The United States immediately received approval for a military intervention from the UN. Canada and most Western nations, led by the United States, thought that North Korea was acting under Communist Chinese or Soviet direction. To the Americans and their allies, the Korean War demonstrated the need for containment and because of this, along with the majority of other Western states Canada participated in the UN force in Korea. The Korean conflict didn’t happen at the t ime which was favorable to Canada, for its army had been drastically reduced in size after the World War II, and the steps to increase the strength of the three armed forces to meet the nation’s commitments to the newly formed North Atlantic Treaty Organization (NATO). The Canadian contingent was initially supposed to be an infantry brigade group made up of one battalion each from the Princess Patricia’s Canadian Light infantry, the Royal Canadian Regiment, and the Royal 22e Regiment and signals, tank, artillery and other support units were also included. However, each regiment had to raise new battalions because the country couldn’t denude itself of its only standing army units. The country remained divided, with the American-supported Republic of Korea in control of the south by virtue of election sanctioned by the United Nations, while Soviet-supported Democratic Republic of Korea ruled the north, where elections were not held. The only unifier of the country was the civil war with each side threatening to invade the other claiming to be the legitimate government. But to do so, they needed support. The Americans denied this support to their Korean allies, mainly because the Truman administration had decided to liquidate all positions on the Asian mainland and concentrate on the defense of island strong points like Japan, Okinawa, and the Philippines- but not Taiwan. The president of South Korea, Syngman Rhee, constantly asked for support to liberate the north from officials in Washington

Book analysis Essay Example | Topics and Well Written Essays - 500 words - 3

Book analysis - Essay Example Those individuals who have a compulsion to erase most painful memories from recall are the most vulnerable to become MPD. Those individuals who have been subject to abuse or trauma as a child have a strong incentive to discard remnants of those experiences. The trouble is that memory is a physiological-neurological construct as opposed to being purely a facet of the mind. Moreover, even this tendency toward partial amnesia is promoted by a ‘self’ that is in itself conditioned by early traumatic experience. Hence the subject is twice challenged to relieve himself/herself from the conflicted mental makeup. The outcome of this churning is the compromised solution of a MPD, whereby, the subject swings between the original composite personality and the forced-aspiring personality. The former is the personality as it is, whereas the latter is the personality desired. The interesting thing about memory is how it is tagged with verbal identifiers. These identifiers are culturally determined and are usually dependent upon the prevalent ideas, norms and fashions attached to the particular cultural milieu. In this context, memory is an extension of the language faculty in humans. Usually, it is the most emotive experience which is also the most memorable. Emotions arise out of subjective feelings. They are also fleeting and replicable in various similar situations. Hence our psyches crave for a method in which the valued experience is concretized. Words and set-phrases that were earlier acquired from the cultural environment are perused for this purpose. Hence, to answer a famous literary poser, calling a Rose by any other name, changes everything about the object and its associations. As Hacking observes in the book, the process of acquisition of memory and even the development of intelligence has a strong basis in semantics. Yet, the obvious danger is that the semantics might ‘justify’ apparently

Business Law Essay Example | Topics and Well Written Essays - 1500 words - 26

Business Law - Essay Example Prior to commencement of the job, Peter receives a better paying job, and does not show up for work. John can go to court and claim the $500 initial payment on grounds that Peter has breached the contract. Such a claim would be referred to as contractual liability claim. It is common occurrence for businesses, individuals or organizations to get into agreement, often in writing, for the purpose of taking on the liability or a duty of some other entity. Usually the liability is something they would otherwise not have. Such an arrangement where one entity assumes or takes on the liability of another by contract is referred to as an indemnity agreement. Each state has diverse laws on indemnity laws though they usually override common law. Indemnity agreements often form the basis of a contractual liability claim. Contractual liability may come into play in several other scenarios. Examples of such scenarios include assumption of duty, assuming of liability, contractual liability insurance, breach of contract claims, and coverage by insurance. In the UK, contractual liability fall under the Unfair Contract Term Act of 1977, which is an Act of the Parliament of the United Kingdom, charged with regulating contracts by restriction of operation and legality of contract terms. In this case study, we are going to use ILAC method to better advice Simon on the best way forward in regards to his situation. ILAC stands for Issue, Law, Application, and conclusion. This technique provide a more logical way of addressing case studies. The facts of this case study are that Fernado and Arthur have sent Simon cheques of varying amount and expect, to receive the book. Also, Simon has since sold the book to a Gollum Book Ltd. According to misrepresentation2 concepts of contract law of England, it is possible to make a misrepresentation either by conduct or words although not all things done or said constitute

Religion In America, 1492-1790 :: essays research papers

Religion in the New World exploded into the land with the colonization of thousands of immigrants. It played an important role in the development of thought in the West. Religion was one of the first concepts to spark the desires of people from other countries to emigrate to the new lands. While many religions blossomed on the American shores of the Atlantic, a basic structure held for most of them, being predominantly derived from Puritanism. Jamestown, the first permanent English settlement, showed the link the new settlers had to God when Sir Thomas Dale said the following in 1610: Be not dismayed at all For scandall cannot doe us wrong, God will not let us fall. Let England knowe our willingnesse, For that our work is good; Wee hope to plant a nation Where none before hath stood. (Morison, pg. 89) Originally, when Christopher Columbus landed on the shores of America en route to Asia, he was not interested in discovering new lands. Most Europeans at the time were looking for a way to get at the oldest part of the Old World, the East Indies. An ocean route was sought to the countries that were believed to contain riches beyond European comprehension, thus avoiding having to pay hundreds of miscellaneous middlemen involved with trade, also making for a shorter journey. These motivations were accompanied by the desire to convert the heathen to Christianity, which had been declining since the rise of Islam. By uniting some of the Western Asian countries with Christianity, Europeans hoped to form a formidable team against the Turks and recover the valuable Holy Land (Morison, p.55). Columbus was sure that God had sent him to complete this task and that he was destined to carry the good Christian ways to heathen lands. A Spanish settlement was made in 1609 named Santa Fe in what is now New Mexico (Curti, p.167). Hundreds of thousands of Pueblo Indians were then converted to Christianity. At the same time, across the country, England was establishing its first settlement at Jamestown. Originally the English, who colonized alongside the French, saw settlements in the New World as strictly trading posts, but they soon realized the valuable opportunities that lay in the virgin lands of America, such as cotton, tobacco, and several other agricultural products that could not be found anywhere else. Many of England’s problems could be solved in America, and so colonization began. When the earliest settlers came, England had the responsibility to continue the Protestant Church, and prevent the Catholic Church from converting the entire Native American population of North America (Morison, p.105) A potential Protestant refuge could be based there in the threat of civil wars or a change of religion. Religion In America, 1492-1790 :: essays research papers Religion in the New World exploded into the land with the colonization of thousands of immigrants. It played an important role in the development of thought in the West. Religion was one of the first concepts to spark the desires of people from other countries to emigrate to the new lands. While many religions blossomed on the American shores of the Atlantic, a basic structure held for most of them, being predominantly derived from Puritanism. Jamestown, the first permanent English settlement, showed the link the new settlers had to God when Sir Thomas Dale said the following in 1610: Be not dismayed at all For scandall cannot doe us wrong, God will not let us fall. Let England knowe our willingnesse, For that our work is good; Wee hope to plant a nation Where none before hath stood. (Morison, pg. 89) Originally, when Christopher Columbus landed on the shores of America en route to Asia, he was not interested in discovering new lands. Most Europeans at the time were looking for a way to get at the oldest part of the Old World, the East Indies. An ocean route was sought to the countries that were believed to contain riches beyond European comprehension, thus avoiding having to pay hundreds of miscellaneous middlemen involved with trade, also making for a shorter journey. These motivations were accompanied by the desire to convert the heathen to Christianity, which had been declining since the rise of Islam. By uniting some of the Western Asian countries with Christianity, Europeans hoped to form a formidable team against the Turks and recover the valuable Holy Land (Morison, p.55). Columbus was sure that God had sent him to complete this task and that he was destined to carry the good Christian ways to heathen lands. A Spanish settlement was made in 1609 named Santa Fe in what is now New Mexico (Curti, p.167). Hundreds of thousands of Pueblo Indians were then converted to Christianity. At the same time, across the country, England was establishing its first settlement at Jamestown. Originally the English, who colonized alongside the French, saw settlements in the New World as strictly trading posts, but they soon realized the valuable opportunities that lay in the virgin lands of America, such as cotton, tobacco, and several other agricultural products that could not be found anywhere else. Many of England’s problems could be solved in America, and so colonization began. When the earliest settlers came, England had the responsibility to continue the Protestant Church, and prevent the Catholic Church from converting the entire Native American population of North America (Morison, p.105) A potential Protestant refuge could be based there in the threat of civil wars or a change of religion.

Netflix’s business model Essay

Analysis part Question 1 In its competition with Netflix, where did Blockbuster go wrong? How was the use of customer data a key differentiator? How might Blockbuster have better positioned itself against Netflix? Answer 3 things that Blockbuster goes wrong are: 1. Slow & Inadequate Response â€Å"No Late Fees† program was misleading â€Å"Total Access† program was not well integrated – customers had to maintain separate accounts for the Web-based system and the store. 2. Structural Issues Stores were franchise-based and Web site was maintained by corporate Capex requirements for starting a separate Web-based logistics system to deliver DVDs by mail 3. Lack of Information Systems Lack of knowledge about its customers’ preferences and behaviors Lack of an appropriate CRM system Question 2 What are the core competencies of Netflix’s current business model (primary DVD-by-mail with an online component)? Assess the value of Netflix’s business as described in the case Answer Core competencies of Netflix’s current business model 1. Flexibility †¢ Subscription model – no late fees! †¢ Customers could rent and watch movies on their own schedules 2. Selection and Logistics †¢ No physical stores †¢ Allowed deep selection in a wide variety of genres 3. Convenience †¢ Mail delivery obviated the need to drive to bricks-and-mortar stores †¢ Queuing system on Web site allowed customers to have a constant flow of movies 4. Customer Insight †¢ Cinematch collaborative filtering algorithms aided the discovery process – better customer experience †¢ Recommendation system and analytics allowed deeper understanding of customer trends, which let Netflix adapt better and more quickly Question 3 What effects will the rise of the VOD market likely have on Netflix’s business model? How does VOD threaten Netflix’s business? What opportunities does it present? For opportunities, Netflix has ability to license its platform, be the benchmark in movie streaming and higher impact of Netflix’s existing CRM system. Therefore, Netflix has to shift organizational focus from logistic efficiency to technology excellence and need to invest in owning a platform to provide the service In terms of threats, the current physical distribution channel will become a liability and competitors like Apple, which has the know-how to sell online and holds a huge customer database and brand equity, will become a threat. Then, Netflix need to shift investment from logistics to technology, continue to build the Netflix brand as an instant provider of movies from studios to customers’ homes and to invest in customer loyalty and CRM solutions Question 4 Which of Netflix’s current competencies can it best leverage as a competitive advantage in VOD? Which might be liabilities (refer to the comparing value drivers in the Video Rental Market) Netflix has three core competencies to succeed in VOD market which are wide selection, brand equity and customer relationships and recommendation tool and customer knowledge. However, there are weaknesses for Netflix in moving toward VOD market, the warehouse and facilities and employee overhead will threaten Netflix in term of cost since Netflix will rely heavily on technology. Question 5 What kind of partnerships should Netflix prioritize: partnerships with content providers or with hardware/device manufacturers? Partnership Prioritization: Parallel Tracking  Netflix should not limit itself; goal is to be a service provider, not a content producer or a hardware manufacturer. Don’t compete in areas where Netflix is at point of parity; compete where Netflix has advantages. Roll up Roku effort under umbrella of device partnerships; devote resources across all initiatives evenly. Becoming the service provider and content recommender on all cable platforms is a top priority. Assume that movie studios and other content producers will want to distribute via Netflix; it is in their best interest. 1) Competition between Netflix and Blockbuster  (where Blockbuster goes wrong): The case revealed that in general without doubt Netflix was much more stronger than Blockbuster. Netflix could carry a much larger quantity and diversity across genders and at the same time Blockbuster was constrained by physical limitations imposed by its bricks-and-mortar stores, generally limited its selection to mainstream titles. Furthermore, Blockbuster made very big inconvenience for the customers who wanted to keep the movies longer time (because it limited rentals from one to five days). Moreover, customers had to pay additional amount of money (a fee) if they returned a video late. Blockbuster’s pricing model meant the customers had to pay each time they rented a video, while Netflix charged a flat subscription and were allowed to rent one to five DVDs at one time with no limit on how many could be rented in a month or no due date. Therefore, Netflix’s pricing schemes gave customers a greater flexibility comparing with Blockbuster’s pricing which was not so attractive for current customers. Also, Blockbuster could not offer for its customers one of the main things in business world – the flexibility , because it was constrained by inventory at its stores, but Netflix was strong enough to provide flexibility for customers. The problem was that main focus of a business model was based not on inventory warehouses what had negative effects for customers limiting them on keeping movies as long as they wanted to have them. However, †no late fee† program , the one Blockbuster was using, later, was also not so successful for the company as it was expected. And finally, the latest one,†¦

Water Pollution Is An Issue Of Great Concern - 992 Words

Water pollution has become an issue of great concern in our society. Many of today’s water ecosystems and drinking water are being polluted and destroyed as we speak. There are many types of water ecosystems such as oceans, rivers, lakes, and ponds witch provide homes to many different organisms. There are overwhelming factors that contribute to the problems of water pollution such as sewage, radioactive wastes, improper disposal of trash on land, and careless beachgoers. These are all significant problems that people do not realize until all of the damage is done. There are very few methods of controlling this pollution and more need to be developed in order to try and control these problems immediately. The first few causes of water pollution include sewage and nutrients from fertilizers being dumped into water. This causes a problem for all the organisms because the nutrients cause the algae and water plants to grow to abnormally large sizes. This can eventually block waterways. 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